Databases, Directories and Mailing Lists


Benefits of Having a Mailing List

Today’s business environment is very competitive and any business person is required to be more aggressive if they have to succeed. There are so many businesses in the market offering the same services or selling the same products, with the same market as their target. This only means that clients have so many options to choose from. Marketing is no longer an option for any serious business person.

There are so many marketing options that one can choose from including creation of email lists or mailing lists or being part of an online business directories. Online business directories can be defined as a web submission service which enables you to include your business so that it can be found by people who are looking for information related to the services or type of company you have. There are different online business directories that serve different purposes. Online business directories are helpful in so many ways and here are some of the benefits.

  • Creation of email lists or mailing lists

When coming up with email lists or mailing lists that are to be used for email marketing, online business directories come in handy. They have so many addresses and huge databases of contacts that one can use for marketing purposes. The directories are organized into categories or depending on the business industries. This makes it easier for one creating email lists or mailing lists to choose the right addresses to include because, for mailing lists or business email lists to be effective the addresses included must be of those who are likely to sign up for the services or products that are being sold.

  • Website visibility

Websites are a good marketing tool in today’s digital world, but publishing a website is not enough. People or prospective clients have to know about the existence of the website for it to be a good marketing tool. One way for prospective clients to get to know your website addresses is by including the addresses in online directories. Since these directories are organized into categories, one is likely to get your address while searching the directories. The directories have huge databases and many people search the databases to get the contacts that they are looking for.

This means that the more people search the directories’ databases, the more likely they are to find your address and follow the link to your website thus increasing your website visibility.

  • Increased sales and income

The only reason that many business entities spend fortunes to market their brands is because they need to make people aware of their brands and thus increase their sales and online directories help to achieve this goal. Many people believe they have huge databases of contacts and thus opt to use the directories. With more users there is an increased chance that your website will be found and will be receiving many visitors, which translates to more sales and thus more income.

Online directories are a very affordable way of marketing that even small businesses can adopt. There are many directories that are free and it is a great idea to be in more than one directory.

>>> How Database Marketing Can Improve Your Profits


Database marketing is the term used to define the act of collecting information about your clients and potential customers to help you obtain a broad understanding of them and their specific needs. Once the gathering process is done, you will be in a good position to communicate with these individuals in a more useful and relevant manner when it comes to emails, social media posts, phone – or even in person.

Databases comprise of the names of customers, their addresses, emails, phone numbers, purchase histories as well as information requests, plus any additional data that may be legitimately and accurately gathered. Information for such databases can be obtained using things such as application forms for free products, content entry forms, credit applications, product warranty cards, as well as subscriptions to product newsletters.

Database marketing starts with data. And this is where business directories, mailing lists, email lists and addresses come in.  Business directories provide marketers with different categories of businesses they can easily target.  Actually, business directories are the equivalent of the typical yellow pages. Mailing lists contain customers’ or prospects’ physical addresses among other important information. There are various types of email lists, including business email lists by industry, by profession, state, etc.  The more accurate and up-do-date data available, the more successful the promotion will be using the databases.  And although data on the current customers such as physical and email addresses can be compiled through transactions, data on prospects is mostly purchased from third parties. Such databases help companies to identify and contact customers with appropriate marketing communication.  For example business directories contain crucial information on various businesses in different industries, making it easy to customize your messages based on that particular industry.

Database marketing normally organizes the customer and prospect data so that it can be used in a more effective way in direct marketing campaign.  It is actually a way of organizing an entire marketing process which lets you choose what to market, and to whom, depending on the scope of your knowledge as well as experience with a customer or prospect. By using suitable direct marketing techniques, you can gauge the efficacy of the effort.

Advantages of Database Marketing

The greatest benefit of database marketing is that it allows you to target your advertising efforts. This means that certain groups in your mailing lists, email lists, business directories and addresses marketing database get particular messages which are valuable to them. As such, you will be able to focus your marketing resources on customers who are most likely to buy, and less on those who are less likely to buy. This will lead to a higher return on your marketing investment.

Database marketing is especially useful for bigger companies with huge customer bases which generate large quantities of transaction data. Such require huge databases of mailing lists and email lists with accurate addresses. The bigger the first data set, the more chances that exist to identify categories of customers and/or prospects that the company can reach with personalized communication.

Just like other types of direct marketing, customers who respond most to database marketing are those that have opted in to mailing lists. For instance, when a person shopping online checks a box labeled: “Send me information on future promotions.” This shows that they are more likely to have interest in new products and sales from that firm as they have already shown interest in the company’s products.


>>>> Why Direct Mail Marketing Is Important to a Business

Direct mail marketing or marketing by direct mail refers to a selling effort that utilizes a mail service in delivering various marketing materials such as brochures, postcards, catalogs, newsletters and sales letters to a target audience.

Marketing has become a lot more accessible owing to the increase of online marketing.  A large number of companies are actually making the total shift towards internet marketing, opting for techniques like Social Media Marketing, Online Video Marketing, Search Engine Optimization, Cold-Emailing, and Blogging.

They use Mailing Lists, Email lists, Business Directories, Databases and Addresses to reach their targeted audience and potential clients. If you thought that email has sunk the direct mail industry, you are wrong. It is true that technology has changed the direct marketing industry. But this does not mean that it has irreparably damaged marketing via direct mail.

There are several reliable Mailing Lists, Email lists, Business Directories, Databases and Addresses, vendors out there, but direct mail is something special these days since everyone can send an email. Studies indicate that direct mail tends to connect with customers on a deeper emotional level and provides a greater response rate.

Stand Out From the Crowd

Obviously, if you desire to stand out to your prospects, you need to do something that differs from what your competitors are doing. While it is true that Mailing Lists, Email lists, Business Directories, Databases and Addresses are inexpensive and cost effective methods with which several online businesses are realizing great success, there is one thing that is wrong with the majority of marketing promotions. They totally forget all about direct mail marketing. Marketing by direct mail is one of the time-tested offline methods because it has been proven to be more effective than email.

The Personal Touch Factor

When a client picks up your mail and opens it, they are somehow forming a physical bond with your brand. This is something that email cannot do. So, when that particular customer is considering making a purchase, your mail is most likely to be the first thing they will remember. Actually, most of us get numerous emails a day – more than we are willing to read, or even able to read. Many people do not bother to sift through their emails daily. This means when your prospects finally get to open their inbox, they will probably simply “Select All” – and “Delete” thus saying goodbye to any good your sales message could have done.

Although it could be argued that people trash physical mail also, statistics favor direct mail. Research by Epsilon indicated that 77 percent of buyers sift through their physical mail immediately they receive it. Furthermore, according to statistics from the U.S. Postal Service, 98 percent of people check their mail every day – meaning much less “back up” in the physical inbox, and higher chances for your sales message to get read.  So, no matter how accurate the Mailing Lists, Email lists, Business Directories, Databases and Addresses may be your marketing message may never be read by the recipient anyway.

Even with the advent of it Mailing Lists, Email lists, Business Directories, Databases and Addresses is certain that direct mail is not going anywhere anytime soon. That is why it is important to use direct mail instead of email to get optimal results.

Apparently, direct mail is more effective for “prospecting” than email; email is losing its “prospecting” power while direct mail gains strength. That is why giant Internet names, namely Google, Facebook and Microsoft are key direct mail users.

But this does not mean that you should only use direct mail. That will not actually work by itself nowadays because it is necessary to reach out to both prospects and customers on various channels. What makes direct mail attractive is its ability to integrate well with them. Other channels are all capable of driving engagement and results……





These days, almost every household has a pet, whether it is a dog, cat, bird; or a wild animal like a snake, ape, and the like. Some are just for company while others are for entertainment. Pet spending has increased gradually over the past few years. A report from a recent research has it that Americans spent approximately $54.62 in 2013 and that amount increased in 2014 by 5%. Pet business is lucrative.

A pet store has great earning potential. It all depends on the kind of business you are running and its location. There are different kinds of pet stores, and they offer between 10 and 20 services.

Here are some examples:

  • Pet Food

All pets need natural and healthy food, particularly those that suffer from diabetes and kidney problems. There is nothing pet owners will not do to get good pet food.

  • Pet training

You could offer basic pet training especially for dogs. This includes teaching them how to poop, how to walk and how to sit.

  • Pet Day Care

You could choose to offer a service similar to daddy day care at your pet store.

  • Exotic Fish and Aquarium

Here, you could make business renting out aquariums.

In business marketing, the big boys have huge advertising and marketing budgets, but there are always clever ways of promoting your business through pet store email mailing list. It is more affordable, and as a business person, you have more connection with your customers.

Pet store email mailing list can also be found on a social media marketing platform which is easier and more accessible. If well targeted, it is a perfect tool to reach anyone in the world. Anyone in need of pet store services will just search for a mailing list of pet stores and easily locate you.





Pictures are worth a thousand words. We all have those nice Kodak moments or portraits that are worth our preservation, protection and presentation. The most common way to go about it is to print them and put them on picture frames. With this in mind, we would not only want a picture frame that brings out the best in our picture, but one that is affordable to us. Finding such deals may not be easy.

However, the internet has made it easier for us. It provides for all major players in the picture framing industry to operate online. When consumers search for vendors online, they have the advantage of choosing from various companies. After choosing a supplier, their mode of communication is through emails or calls. The customer might then be requested by the supplier to be one of his or her subscribes. Suppliers often lure customers to be subscribers by giving vouchers upon subscription. Any subscribing customer is added onto the vendor’s picture framing services mailing and email list.

A email mailing list of picture framing services is basically an online business card. A company has its parent email that it uses to communicate to its existing and potential consumers, helping to build relationships with them.

Advantages of picture framing services mailing and email list to the consumers:

  • It is less expensive compared to traditional mailing services
  • It is easier to locate vendors who have the commodities you want
  • Mode of communication is fast and adequate
  • Getting updates from the companies you have subscribed to promptly
  • Your email privacy is safeguarded.

Advantages of picture framing services mailing list to the companies:

  • Getting ideal customers for your products
  • Interacting with customers at a personal level
  • Great opportunity to grow your business
  • Opportunity to give your customers business updates on time.



How Advertising Agencies and Marketing Services Mailing and Email Address List Makes It Easy to Locate the Best Advertising Agencies

Advertising agencies are service based businesses dedicated to developing, planning and handling mailing list of advertising and Marketing Services  for their clients. And as a part of a general marketing strategy, a number of companies turn to advertising agencies to create an advertising campaign. These agencies pool together their creative and research knowledge with the client’s input in order to come up with a campaign that attracts customers. When used appropriately, an advertising agency can help a company save the time of developing its own campaign, and can provide market and industry know-how ,as well as help to increase revenue or boost brand recognition.

Advertising agencies take on all the efforts for selling their clients’ product or services.  They have certain individuals who are expert in specific fields, and they make the best use of them in terms of their experience and expertise. These specialists help businesses or organizations to reach their target customer in a simple and easy manner. Although some business owners often claim that they save money when “going direct” in the form of agency fee, this is only in theory.  As a matter of fact, there are considerable inefficiencies and indirect costs that are associated with this option. There are many reasons why hiring an advertising agency can provide different advantages over “going direct”.

Your hunt for the best advertising agencies can be made easy when you have Advertising Agencies Mailing & Email Address List where many advertising agency firms are listed.  So, whether you are looking for Full service Agencies, Interactive Agencies, Creative Boutiques, Media Buying Agencies, In-House Agencies (which are just as good as the full service agencies) this directory will help you find them easily and simply.

Advertising Agencies Mailing & Email Address List is also a great marketing tool for companies selling products or services that advertising agencies may find attractive.